Inevitable Wealth Coaching
3350 Township Line Rd.
Drexel Hill, Pa. 19026
Ph. 610-446-4322
Fx. 610-789-4927
e-mail address: brendan@coachgee.com

Tuesday, May 2, 2017

Investors-Thank God For Pain

Investors-Thank God For Pain
                             by: Brendan Magee

Most of us spend the majority of our lives trying to avoid pain. There is a multi-billion dollar industry of people offering all kinds of remedies to fix our many pains. But, have you ever considered where you would be if you could not experience pain?

I took someone to the doctors the other day because their feet were experiencing swelling, becoming red, and becoming more and more numb. His feet were so bad that he had sores on the bottom of his feet. These were sores that most people would not be able to stand and walk with, but he couldn't feel them due to the numbness in his feet. Simple cuts that could be remedied with a band aid had now become infections, infections that were threatening his bones and could ultimately lead to amputations. From the man's perspective the sores and their severity never entered his mind because he couldn't feel the pain. Without the pain, there was no need to go to the doctors.

Finally, when he did go to the doctors, there was pain. The pain came when his doctor told him about the possible amputations due to the infections. It didn't take long to convince the man that he needed surgery so the doctor could operate on his legs to try and get the circulation flowing back to his legs. The physical pain couldn't be felt but the psychological pain, thank God, was felt. When was the last time anyone considered the ability to feel pain a blessing?

Investors, might also reconsider their ability to feel pain a blessing as well. Imagine if you couldn't become frustrated, scared, confused, anxious, nervous, excited, etc.? Imagine if you went through life totally numb? That's not the best way to go.

Not until the pain has gotten bad enough do people make changes. Without it, people could stay in bad portfolios or stick with ill-serving financial advisors forever.

So the next time you are in pain, take the steps to alleviate your pain. Then thank God for the ability to experience pain. Without it, things would never change.

Brendan Magee, is the founder and president of Inevitable Wealth Coaching. With questions, comments or feedback e-mail brendan@coachgee.com or call 610-446-4322.

Tuesday, April 25, 2017





Airlines, Passengers, Investing,
Behavior Matters
by: Brendan Magee

United Airlines, American Airlines, passengers being dragged off of flights, and flight crews looking like bouncers in a bar fight is all over the news these days.Traveling by air is looking more and more like W.W.E. Wrestling, and I am starting to rethink the flight I booked in June.

In the aftermath, you have chief executives holding press conferences defending their airlines policies for removing passengers off of flights. You also have passengers defending their own policies where they have purchased the ticket on the plane and have the right to the seat they paid for. Then we have lawyers cashing in on the situation. 

I am going to make the case that all the drama and millions of dollars in lawsuits could have been avoided with better behavior on behalf the airline and the passengers. If the airline knew in advance the flight was overbooked they could have made the announcement and given out the vouchers for a passenger to give up their seat long before everyone was in their seats. Once in the the seat the passenger just wants to get where they are going. They may also be dealing with a little anxiety or fear about flying. The airline's behavior in the future could be more considerate of their customer. 

The passenger also doesn't need to treat the flight attendant with rage and hostility. I can't imagine the flight attendant wants to be in the position where they are asking/demanding passengers get off the plane. Screaming at the flight attendant or becoming physical isn't going to defuse the situation. Behavior that is more considerate of the other person would go a long way to helping.

For a smoother ride, investors also need to be more focused on their behavior. I recently had a conversation with a prospective client and we were discussing the rules of successful investing. As far as diversification was concerned, he didn't believe in it. He said the only place to make money in the market was by owning small cap stocks. 

I tried to point out to him that yes in recent memory small cap stocks had had some good returns, but there were some years where small cap stocks had lost 38% and that there was even a period in time where small cap stocks had lost over 50%. I tried to point out to him that if his portfolio took a 50% drop he would need a 100% return just to get back to even. The gentleman disagreed and said that he was going to keep his money in small cap stocks. 

Now I am no fortune teller and I cannot see into the future, but I think it is pretty reasonable to think that at some point every kind of stock out there will experience a pretty dramatic downturn. The year 2008 isn't that long ago to forget that. 

Not that I am wishing this on the man, but I imagine if he continues to defy the laws of investing and he ignores the benefits of investing, this man's portfolio will take a pretty big hit at some point. At that point I imagine he will believe that he has a portfolio or investing problem. 

The reality is that he does not have an investing problem, he has a behavior problem that has had a negative impact on his investments. At that point if all he does is move his money to different investments and he doesn't take the time to uncover and own his flawed behavior, the problem will persist. Until he gets that, the problem is him, much needed transformation will not begin to take place. 

Bottom line is whether it's airlines, health, or investing, behavior matters.

Brendan Magee is the founder and president of Inevitable Wealth Coaching. With questions, comments or suggestions, e-mail brendan@coachgee.com or call 610-446-4322

Friday, March 24, 2017

Investors; It's Not The Goal, It's The Behavior


 It's Not The Goal, It's The Behavior
by: Brendan Magee

The other day I was listening to an investing commercial on the radio and the man spoke about what they would do for investors. They said if you came into their office you would have a conversation about your goals and then they would help you create a plan to help you reach your financial goals. They stressed the importance of an investor focusing on their goals. 

Goals, no doubt, have their place, but if all you do is focus on your goals, you aren't going to accomplish a thing. The focus needs to be on the behavior. Whether it's dieting and becoming physically fit or investing, the behavior is going to determine what you achieve. Simply getting on a scale for the next 30 days with a goal of losing five pounds isn't going to magically make it so. You better start eating some vegetables and stay away from the ice cream and cookies.

Investing is the same way. Simply looking at your account balance isn't going to make me a millionaire. I better start saving. I better cut down on eating out and running up the credit cards. I better take the time to understand what are the rules for successful investing and start applying them. 

I should probably determine if I am capable or incapable of following those rules on my own. If not, I should employ a coach who will make sure my behavior is consistent with reaching my goals, even when I don't want to. 

Brendan Magee is the founder and president of Inevitable Wealth Coaching. With questions or comments e-mail brendan@coachgee.com or call 610-446-4322.

Tuesday, March 21, 2017

March Madness Blown Calls & Investing, Some Times Once Is All It Takes


Reffing And Investing, 
Some Times Once Is All It Takes
        by: Brendan Magee

With the NCAA Basketball Tournament and the fact that with one loss you go home, everything is at a fever pitch. As it was during the Northwestern/Gonzaga game one blown call changes everything, for the players as well as the referees.

As a ref of 15 years, I can tell you that you can be reffing and everything can be going along just fine and in the blink of an eye you can blow a call. Yes, it happens and I am not saying anything you don't already know. 

However, what you don't know is what happens to the ref who blew the call. He or she has supervisors they have to answer to. They will be asked why they made the call they did, or why they didn't make the call that should have been made. Their reputations and the games they will get in the future will depend on the answers they give.Future games and the thousands of dollars in paychecks can be taken away from them. It takes a long time to get to the level of a college official and in a second all that you have worked for can be lost and never be gotten back.

It can be that way with investing. How many people do you know lost a ton of money in the tech stock crash in the early 2000's or the housing bubble of 2008? It's sad and seems quite unfair, that like the hard working ref, that all that you have been working for your whole life can be lost in a flash and never gotten back. 

As it is with reffing (even with three refs), investors have blind spots, and the biggest most devastating problems will come from what you cannot see or account for. Now, the truly scary part here is that we always have blind spots. At no point in your driving life are you driving where you can see everything. It is the same thing with investing. How come you have blind spots? The answer is because you are human. The Creator only gave us eyes in the front of our heads, not the backs. 

So as investors how is it that we have blind spots? We have eyes, ears, brains. What's the problem? We are not infallible as to how we take in information. How many times has your wife or kids told you, you don't listen? Lets give ourselves some credit and say we listen at least 50% of the time. That leaves a good percentage of the time that we are not tuned in to what people are saying to us. Sound like a recipe for an argument? This is just one example of when we aren't totally tuned in to what is happening around us.

 This is why you have a coach and what you pay them to prevent. Because, unfortunately there are somethings in life where it only takes one time to make a permanent change to your life. 

Brendan Magee is the founder and president of Inevitable Wealth Coaching. With questions or comments go e-mail brendan@coachgee.com or call 610-446-4322

Monday, March 13, 2017

Funds, That Are Driven By Research, So What?

NCAA Pools & Mutual Funds Driven By Research, So What?
                   by: Brendan Magee

With March Madness upon us once again, I find myself parked in front of the television a lot more which means I am seeing a lot more investment commercials too.

One in particular caught my eye. There was a former college basketball player serving as this mutual fund company's spokesman and he was saying that this company's big selling point was that the company's funds were,  "Driven by research!"

On the surface that sounds pretty good. Who wants to put money into a fund driven by blind pure random luck? Where's the wisdom in that? Unfortunately, that is actually what the investors in this fund are actually doing. 

See what the fund company fails to convey in this commercial is that all the research in the world will not have anything to do with how that fund performs in the future. In Free Market investing, all the knowable and predictable information that exists about the market or individual stocks has already been factored into the market and the prices of the stocks. As information changes and becomes available that new information gets absorbed into the price almost instantaneously. Think about how quickly we get news about events happening around the world these days. It is only unknowable and unpredictable information and events that will move the market or stock prices.

Another way of saying that is that it is what happens tomorrow, next week, next year, the next ten, 20,30 years that is going to determine how a mutual fund is going to perform. Do all the research you want. That information is already factored into the market. Trying to use that information to figure our how the fund will perform in the future is pure speculation and gambling. It's like using the season that just finished up and all the information that goes with it to predict who will win the NCAA Basketball Championship. Think about it, how many of those office pools have you actually won?

Gambling with a few bucks on an office pool might be fun with a few entertainment dollars, but not with the money you are going to need in retirement.

Brendan Magee is the founder and president of Inevitable Wealth Coaching.With questions or comments e-mail brendan@coachgee.com or call 610-446-4322

Tuesday, February 7, 2017

Super Bowls and Investing Are Counter-Intuitive

Super Bowls and Investing Are 
Counter-Intuitive
                                             by: Brendan Magee

This past Sunday's Super Bowl will go down as one of the greatest Super Bowls of all time. The New England Patriots came back after being down in the second half of the game by a score of 28 to 5, and the truth be told I missed the entire comeback.

I watched the first half and saw how Patriot's Quarterback, Tom Brady get pounded, I saw the Falcons score in every way possible. I watched the first series of plays in third quarter and came to the conclusion that the Falcons were not going to lose that game and went to bed. I found out just how misguided my perspective was on Monday morning. I just couldn't imagine how the Falcons could have lost that game. The outcome was completely counter-intuitive.

One of  the reasons people have such a difficult time with investing is it works in a counter-intuitive manner. Invariably, the world of investing works completely the opposite of how all the evidence suggests.The one thing we seem to forget be it investing or Super Bowls is that what has already occurred has absolutely nothing to do with what will happen in the future and the future is completely random and unpredictable. It's a lesson that is often very difficult to remember, especially in the heat of the moment, but we will save ourselves a lot of pain and regret if we can hang on to it.

Brendan Magee is the founder and president of Inevitable Wealth Coaching. With questions, comments, or feedback e-mail brendan@coachgee.com or call 610-446-4322.

Tuesday, January 31, 2017

Investors Have Two Choices: Keep Changing Investments or Transform As Investors

Keep Changing Investments or 
Transform As Investors
                 by: Brendan Magee

The Dalbar Corporation's Quantitative Analysis of Investor Behavior Report for 2015 reveals that investor's retention rate for their investments is roughly three and a half to four years. What that means is that investors, on average, are making changes to their portfolios every three and a half to four years. Some may make changes more frequently and others a little less frequently, but investors are making changes to their investments as a means to addressing their investing problems.

The Q.A.I.B. Report also shows that investor's returns are lagging way below the benchmarks. It's as if the going hourly rate was $15 per hour and the average investor was actually earning $8 per hour. To make it even more absurd imagine that the bosses (the stock market) are more than willing to pay the $15, but the employee is sabotaging their own take home pay. In the real world you couldn't imagine someone forfeiting what they are legally entitled to, but that is exactly what is happening to investors.

So let's look at the options available on how to fix this problem in a real world situation. A middle aged couple meets with me to find out why their investments over the past seven years has earned nothing. The choices being made available to them were Roth IRA's by adviser Y and the opportunity to step back and take a look at how it was they came to say yes to their current adviser and make nothing in returns over the past seven years so they wouldn't make that same mistake (or a worse mistake in the future) again.

Their choice was to make a change to their investments and go with a Roth IRA, not step back and take a look at themselves and their decision making process. It's kind of like a golfer who isn't playing as well as they think they should. You can by a new driver, putter, or even a new set of golf clubs or you can try and figure out if its your swing (you the golfer that is out of sorts).

There are two sayings that my friends at Landmark Education introduced me to and I think they are  appropriate to the couple I was talking to and the overwhelming majority of investors, "The more things change, the more they stay the same."

The Dalbar Study dates back to 1985 and has been repeated every year since. The conclusions have always been the same. "Investors are drastically under performing the stock market's rate of return and their results are more a byproduct of their behavior. They are constantly doing the wrong thing at the wrong time. They are making changes to their portfolios (moving their money from one investment to the other). We are seeing that same scenario play out with the couple I had met with. So in reality with all the changes being made to peoples portfolios, it is more of the same and nothing is changing, especially investor returns. (By the way, it is possible that changes are being made to your portfolio without you even being made aware of it)

The second saying that I got from Landmark Education is, "The more your resist, the more the problem persists." I am not sure if it is resisting or not, but the problems of investors continues to persist. The reason is the problems that are haunting investors cannot be solved by a product of any kind. They can only be fixed by the investors themselves, and before they can be fixed they need to be acknowledged.

Take the couple I was speaking with. I was offering them the opportunity to help them see, not so much, what their current brokerage firm was doing to them. Rather, I was trying to give them an opportunity to see how it was they came to say yes to allowing someone to manage their money in a way that was a total waste of their time and money. This would not be an opportunity to make a change to their investments so much as it was an opportunity to transform as investors.

By transform, I meant that who they are as investors and how the process of investing occurs to them changes in a powerful way forever. This doesn't take place until they see/acknowledge something about themselves as investors that they had previously been unable (maybe unwilling) to see/acknowledge. This is what a breakthrough is all about and it doesn't come from a product of any kind. It occurs at the mind, body, and soul level. It comes when you are asked the right questions and take the time to answer them properly.

Now there is the problem for most people. Changes to your investments can be made in a nanosecond. With E Trade and on-line trading you can scratch your "I've got to make a change itch" over lunch, and you do not have to ever acknowledge how responsible you are for the investment problems you are experiencing.

Transformation takes some time and cannot be rushed if you are going to do it right. As opposed to a trade in two seconds, you are actually going to have to talk to someone and you might have to acknowledge that your decisions were based on myths and misinformation that you couldn't see were misleading. You might feel a little blow to your ego. You might have to acknowledge that you are at risk in making those same kind of bad decisions in the future and need help. You might have to acknowledge that the biggest threat to your financial security is your own behavior and you need help managing you. You might have to acknowledge somethings about yourself that are not too pleasant. The result, you with more peace of mind about your investments and financial security than you ever thought possible.

Acknowledgement has done wonders for those seeking sobriety. Having witnessed many A.A. meeting, I can tell you that every meeting is started with each member acknowledging they are an alcoholic. Key to the success that A.A. has helped people achieve is the opportunity for people to stop living in denial about their drinking problem. It's not a change that is at the root of their sobriety. It is acknowledgement and rather than make changes, I think investors would do a lot better and transform their lives through acknowledgement.

Brendan Magee is the founder and president of Inevitable Wealth Coaching. With questions, comments, or feedback, please e-mail brendan@coachgee.com or call 610-446-4322.